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Hulu Launches -- Takes "You" Out of YouTube, Puts Copyright In

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Hulu, the video search engine for copyrighted and trademarked entertainment, will premiere Wednesday.

It will be a minor Internet miracle if the GE-NewsCorp JV Web site can keep up with online demand and search engine searchers.

Get ready for the Invasion of the YouTube Snatchers. The iPod people are coming ... and their PC'ed.

Are you searching for The Simpsons?

Can't find The Big Lebowski?

Is Buffy the Vampire Slayer in your database of intentions?

Do you need to do a local search for Mulholland Drive? Can't find it on Google Maps, Microsoft Virtual Eath or on YouTube (legally)?

Hulu promises to run hoops around YouTube. The NBA and the NHL will deliver sports programming.

News Corp, NBC Universal, Warner Bros. and Lionsgate will showcase films.

There's even a SuperBowl Ad Gallery for the search marketers ready to take over TV budgets and bounce traditional advertising agencies from the upfronts.

No doubt YouTube will feel pressure to protect copyrights and clean up trademark infringement.

The message from Hulu? Monetize this.


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