By comparing site analytics data with its Audio Ads campaign data, Google has greatly improved measurement of offline ads driving visitors online. In today's Web Analytics and ROI column, "Google Analytics' Cross-Channel Measurement," Eric Enge compares Google's methods to other traditional methods for offline marketing measurement.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!