In the video interview, which is now posted on YouTube, Dr. Wilson recaps his "Introduction to Search Marketing" session. His introduction gave attendees the basics of paid and organic marketing online, starting the conference off by getting everyone on the same page.
Dr. Wilson also discusses his SES London session on paid search, giving special attention to the direct marketing-based landing page strategies in order to increase conversion rates, and dropping a few pointers on A/B testing for landing page optimization.
Dr. Ralph Wilson, Web Marketing Today, at SES London 2008
Dr. Ralph F. Wilson is widely recognized as one of the top international authorities in the area of Internet marketing. Business Week called his popular WilsonWeb.com website "bar none the best e-commerce resource out there." Business 2.0 profiled him as one of the savvy dot-com survivors. The New York Times named Dr. Wilson "among the best-known Internet marketing publishers and consultants who preach the responsible use of e-mail for marketing."
He's the founder and editor-in-chief of Web Marketing Today, the grandfather of the Internet marketing e-zines, published continuously since 1995. Currently it is sent to over 107,000 confirmed opt-in subscribers. His Web Marketing Today Premium Edition is considered one of the top sources in the industry for in-depth content. He is a winner of the Tenagra Award for Internet Marketing Excellence and the author of hundreds of articles and numerous books, including Planning Your Internet Marketing Strategy (John Wiley & Sons, 2002), The E-Mail Marketing Handbook (Second Edition, 2005), and The Shopping Cart Report (Second Edition, 2004).
Check out the video interview on the SES Conference Expo channel on YouTube.
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