Direct navigation and type-in traffic boast the highest conversion rates of any type of search traffic. But not in every case. Take Eliot Spitzer's for example.
Minutes after news broke about Governor Spitzer's alleged involvement with a prostitution ring, domains related to the scandal began selling like hot cakes. According to Wired Blog, domains such as Client9.com have been snatched up since the New York Times went live with the story on Monday and (unlike EmperorsClubVIP.com) they can't monetize the traffic they receive.
Room871.com, purchased last October, has been listed for sale at $750. Anyone expecting huge profits from these domains could be in for a rude awakening.
Nick Galbreth, a software engineer who purchased Client9.com, has made just $11, though he estimates having invested 8 hours of work into the domain.
Chris Potoski, on the other hand, is using the scandal to redirect traffic to his already established adult content sites. He's already gained 11 members from the marketing effort. Of course, he's not sharing the names of his new clients.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.