Google commands SEOs: "Don't buy paid links." But there are times when paid links work. In today's Link Building column, "First SEO Link Building Rule: Never Buy Paid Links...Until Now," Sage Lewis notes that buying links for the sake of traffic and a network of viral roots to keep an interesting promotion alive and standing tall may be the exception to the rule.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!