In this video interview at SES London 2008, Andrew Goodman, the Principal of Page Zero Media, talks about the implications of Google's increasing ability to drive traffic to YouTube and other vertical search sites that it owns, as well as his plans for Search Engine Strategies Toronto, which will be held June Jun 17-18, 2008.
Goodman, who was a speaker on the Orion Panel about Universal Search at the SES London event, will also be a speaker at the session on Ad Testing: Research & Findings at SES New York. Recently, he also weighed in on the subject, "What Would a Yahoo-Microsoft Merger Look Like? Part 3."
So, this short interview covers only some of the serious issues that he's tackled lately.
Andrew Goodman, PageZero, SES London 2008 Universal Search
Andrew Goodman is founder of Toronto-based Page Zero Media, a marketing agency which focuses on ROI-driven paid search and custom online marketing plans. He is also co-founder of Traffick.com, an award-winning industry commentary site.
In addition, Andrew is author of Winning Results with Google AdWords (McGraw-Hill, 2005; 2nd ed. October 2007); and frequently quoted in publications like The Wall Street Journal, National Post, New York Times, Globe and Mail, and New Media Age. He has spoken and moderated at some 20 Search Engine Strategies conferences around the world.
His spare-time eccentricities include rollerblading without kneepads and naming his Japanese maples (Bob and Cindy). He's also recently undergone a naming conundrum, working as chief content producer for a startup in user-generated content (currently named HomeStars). He lives in Toronto with wife Carolyn.
You can check out other interviews from SES London on YouTube at the Search Engine Strategies (SES) Conferences & Expos channel.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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