Last month, we looked at the opportunity for SMBs to use universal search to their advantage by producing and distributing online video. But what is the size of this local video market? In today's Vertical Search column, "Universal Pictures Part II: Sizing up the Local Video Market," local search expert Michael Boland crunches the numbers to define how much of the overall video ad market is also local.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.