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Social Media: Find Out Which 50% of Your Budget Is Wasted

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The Social Search Track is only one of five choices conference attendees have at SES New York. It's all good.

So to draw a crowd to Social Search: The Next Step panel I'm moderating on Wednesday, March 19th we've added a new panelist. Someone you've never heard before.

That's right: a corporate marketing executive who will cut through the noise and hype about Facebook, StumbleUpon, Twitter, Digg --and tell you what works and what doesn't.

Meet Erik Qualman. Global VP Marketing.

He'll tell you where you need to invest your marketing budget next -- and where you're wasting your money to keep up with the cool kids.

No pitching. No selling.

If you think you're a social media guru--or a novice learning the ropes--you'll have a chance to grill Erik during the extended Q&A.

If you're a brave SMM, SMO, SEO, SEM -- you'd better be there. You may never live to sell another day. Erik''s a Spartan. After this session, you WILL remember the Spartans. As moderator, I'm hoping "mob rule" will take over my SES session SXSW style -- where the audience rules.

No videos, no cameras, no cellphones. No Tweets.

Only the first 500 people will be let in.

Live bloggers? You may be banned.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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