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Mike Grehan of Acronym Media discusses SES London 2008

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Mike Grehan, the Global KDM Officer at Acronym Media and Co-chair of SES London 2008, was one of the hardest working people at the event.

He moderated 11 sessions: the Organic Listings Forum; Search Around the World - Part Two: Europe and the Americas; Landing Page Testing & Tuning; Converting Visitors into Buyers; European Search Marketing Case Studies; Linking Strategies; Meet the Crawlers; Dynamic Websites: Beyond the Basics; Search Advertising Clinic; My SEM Toolbox; and Web Analytics & Measuring Success Overview.

Oh, and he also spoke on the Orion Panel about Universal, Blended and Vertical Search, as well as at the Keynote Roundtable on The Changing Search World.

Mike is also an expert SEM writer for the ClickZ Network. No wonder his latest column is entitled, How to Avoid a Crash Landing.

I caught up with Mike while he was taking a short break to catch his breath to interview him about the show and the industry for the new Search Engine Strategies (SES) Conferences & Expos channel on YouTube.


Mike Grehan, Acronym, on SES London 2008

Acronym Media recently announced the appointment of Mike Grehan as Global KDM Officer, as in "keyword-driven marketing." It's a newly-created senior executive position with worldwide management responsibilities. Mike will share his time between New York City and the U.K., guiding development of Acronym's new operations around the globe, with particular focus on Europe and Asia Pacific regions.

Mike was also appointed to Acronym's five-member executive board and given broad responsibilities to drive the Agency's global growth and strategy development for key clients, including SAP, Nokia, BMW, HP, and Four Seasons Hotels.

Mike has executive experience with the industry's leading SEM firms and is recognized as a foremost SEM expert. He is the author of multiple books and white papers on the topic, and his best-selling second edition of Search Engine Marketing: The Essential Best Practice Guide received more plaudits from the industry's leading players than any other book on the subject.

In 2004, Mike was voted one of the U.K.'s Top 100 Influential People in Internet Marketing for the previous decade in a poll of online marketer E-consultancy's 22,000 U.K. members. He is also a sought-after conference speaker, and his own personal newsletter has attracted over 17,000 subscribers.

He will be moderating three sessions at the Search Engine Strategies conference in New York: The Organic Listings Forum; The Orion Panel on Universal Search; and Meet the Crawlers. In addition, Acronym Media will be an exhibitor at SES New York 2008 at Booth #134, located in the Rhinelander Gallery.


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