Google has launched an important new tool that prevents your Content Ads from showing on poorly-performing sites: the Category Exclusion tool. In today's Content Advertising column, "Tips for Google Site and Category Exclusion Tool," David Szetela shares some best practices for using the tool to exclude whole swaths of site types that are not likely to convert for your site. Share your thoughts on this new tool for AdWords in the Search Engine Watch Forums.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!