In the past, traditional marketing budgets and jobs have been among the first to be cut whenever the economy hits a rough patch. So what should those marketing folks do this time around? One option is to come join their search marketing brethren, since search is expected to weather the coming economic storm better than most forms of marketing or advertising.
In today's SearchDay, "Finding Recession-Proof SEM Jobs," Greg Jarboe shows that search engine marketing jobs and budgets really are recession-proof, and that going to SES New York this week may help traditional marketers get through the roughest economic times since World War II.
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