There appears to be a lot more non-text results showing up in Google searches than many people expect. The effects this will have on searchers, and advertisers, may be a bit disturbing to some. In today's Searching for Meaning column, "Uncovering the Real Universal Search," Kevin Ryan looks at some new data on universal search that comScore shared at SES New York.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.