Social media combined with search holds great potential for e-commerce. In today's Building Brand Equity column, "Social Search: Welcome to the World of Socialommerce," Erik Qualman explains that companies and marketers would be better off spending more time listening to their customers and potential customers, and less time spending hours upon hours figuring out their next award-winning – but "no-customer-getting" – 30-second spot.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!