Social media combined with search holds great potential for e-commerce. In today's Building Brand Equity column, "Social Search: Welcome to the World of Socialommerce," Erik Qualman explains that companies and marketers would be better off spending more time listening to their customers and potential customers, and less time spending hours upon hours figuring out their next award-winning – but "no-customer-getting" – 30-second spot.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!