A typical search marketing sales plan differs from other kinds of sales plans. The way to approach customers, close the deal, and structure the payment terms must all be considered in light of the unique demands of search. In today's Business of Search column, "Sales and Your Search Marketing Agency - Part 2," Fionn Downhill looks at these issues, including the pros and cons of performance-based relationships.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!