John Connor Mulligan of SEO-PR interviewed Matt McGowan, the Global Vice President of Marketing at Incisive Media, on the first day of SES NY 2008 – which happened to fall on Saint Patrick's Day.
The interview was conducted at Times Square, where you could see banners promoting the Search Engine Strategies conference. Matt discussed attendance at the event and some of the featured sessions – especially the social search track – that were developed by Kevin Ryan (another son of Ireland) for this show.
Matt McGowan in Times Square, Day 1 SES NY 2008
Matt McGowan oversees all marketing activities for the ClickZ Network and Search Engine Watch in addition to their respective trade show series, ClickZ Specifics and Search Engine Strategies.
There are plenty more videos from SES NY and London on the SES Conference & Expo channel on YouTube.
For full coverage of last week's Search Engine Strategies conference, check out SES NY 2008: Day 1 Coverage Roundup, SES NY 2008: Day 2 Coverage Roundup, SES NY 2008: Day 3 Coverage Roundup, and SES NY 2008: Day 4 Coverage Roundup on the Search Engine Strategies Blog.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.