SEO News

Searchers Beginning to See Google Video Ads in Sponsored Listings

by , Comments

If you look carefully in your next Google search, you might just see a video ad included in the sponsored listings along side your organic results. It's not obvious at first. You have to look for a version of the PlusBox, used for things like local search results and video in the organic listings, in the ads column.

In February, word came that Google was testing video ads, and searchers began noticing the ads on live searches this morning.

I did a search today for [smart phone] (since [smartphone] didn't return a video), and found an ad with an invitation to "Watch Commercial" under it:

Google video ads

When you click on the plus sign, the listing expands to display a video right there in the results. You also may need your grandmother's magnifying glass as the video ads are tiny! They're just 160x140 pixels, including the player navigation.

Google video ads

So far, it looks like only searches for "tech" terms like laptop or cell phone will trigger a video ad. Searches for cat food, personal finance, and luggage did not return any video ad results.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus