If you look carefully in your next Google search, you might just see a video ad included in the sponsored listings along side your organic results. It's not obvious at first. You have to look for a version of the PlusBox, used for things like local search results and video in the organic listings, in the ads column.
I did a search today for [smart phone] (since [smartphone] didn't return a video), and found an ad with an invitation to "Watch Commercial" under it:
When you click on the plus sign, the listing expands to display a video right there in the results. You also may need your grandmother's magnifying glass as the video ads are tiny! They're just 160x140 pixels, including the player navigation.
So far, it looks like only searches for "tech" terms like laptop or cell phone will trigger a video ad. Searches for cat food, personal finance, and luggage did not return any video ad results.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!