Here's a tough question: Who's the smartest marketer of the 8,000+ attendees at SES New York?
My first nomination: Jennifer Laycock who did a terrific training session post-SES and spoke eloquently at the conference.
What caught my eye during the conference: a ripped-from-the-headlines post-click search retargeting campaign that Search Engine Guide did during the height of the Eliot Spitzer scandal - and the topic everyone was cracking jokes about during panels and at the bar(s).
I was on Graywolf's blog and clicked thru to a New York Times article and here's what appeared, courtesy of Casale Media.
Who cares about contextual relevancy when your ads appear on the #1 story in the New York Times?
More important, who's your nomination for the smartest marketer at the show?
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!