Here's a tough question: Who's the smartest marketer of the 8,000+ attendees at SES New York?
My first nomination: Jennifer Laycock who did a terrific training session post-SES and spoke eloquently at the conference.
What caught my eye during the conference: a ripped-from-the-headlines post-click search retargeting campaign that Search Engine Guide did during the height of the Eliot Spitzer scandal - and the topic everyone was cracking jokes about during panels and at the bar(s).
I was on Graywolf's blog and clicked thru to a New York Times article and here's what appeared, courtesy of Casale Media.
Who cares about contextual relevancy when your ads appear on the #1 story in the New York Times?
More important, who's your nomination for the smartest marketer at the show?
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.