Some people are looking for the right book to learn everything there is to know about SEM. Unfortunately, it doesn't exist. Still, there are several books out there that can help further your understanding of search marketing in general, or do a deep dive on a specific sub-topic. In today's Search Marketing Education column, "Read Any Good SEO Books Lately? Try These," Ron Jones offers some suggestions to add to your search marketing library.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!