The keywords you choose for a content ad campaign should play a different role than they do for search ads. That's a point that's often tough for search advertisers to grasp. In today's Content Advertising column, "Content Ad Campaign Keyword Strategy Revisited," David Szetela outlines a new method for building content keyword lists, that will enable you to gain ultimate control over the destinations for your ads.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!