When Google raised concerns over a possible Microsoft-Yahoo merger, it may have just been the pot calling the kettle black. According to new stats released by Attributor, Google's acquisition of DoubleClick gives them a whopping 69% of the online advertising market share. This comes in the wake of news that Google saw 59.2 percent of all US searches in February.
Furthermore, DoubleClick has 48% share of sites with 1 million unique visitors per month, while Google enjoys a whopping 71.38% share of sites with less than 100,000 unique visitors per month.
MSN has a lot of work to do if it wants to catch Google, as Steve Ballmer has declared in recent months. Currently, they only have 9.86% of the total market share. Even adding Yahoo, with an 11.54% market share, they will only come in at 21.4%.
Attributor also shared telling statistics for content distribution. For every article Attributor tracks, there are an average of 20 copies published. 57% of copies do not contain links back to the author, and 64% of copies have ads on them. Most copies are published on sites with less than 1 million unique visitors.
Attributor analyzed 68 million domains for their ad-server crawls and compared it with unique user data from Compete.com.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.