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Facebook and CareerBuilder Team Up to Target College Grads

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Graduation is on the horizon, and Facebook is making the most of its college-heavy demographic by teaming up with CareerBuilder. The partnership will primarily target college grads in an attempt to assist them during their job search. Recruiters have traditionally experience difficulty in reaching this particular market, despite the various channels for job listings available.

Users will be able to place a CareerBuilder app on their profile page. If successful, this could be a great first step in Facebook building trust with users again. Last year, the social network blew it when its Beacon platform accessed user preferences for advertising - without user permission. The CareerBuilder app will require user permission first.


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