If you're like most in-house or agency SEOs, you've had your share of challenges with convincing the IT department to implement your SEO-related changes. The traditional approach is for an SEO to make a very specific request to IT, then IT meets, discusses it and rejects it for various reasons. Then the SEO grumbles in frustration.
In today's SearchDay, "IT Roadblocks? Try Some In-house SEO Training," Jessica Bowman outlines a better plan: in-house SEO training for IT staff. By equipping IT with SEO knowledge, they can truly understand the problems that search engines face with your site, and then come up with their own solutions that are technically feasible (and they are willing to implement).
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.