If you're like most in-house or agency SEOs, you've had your share of challenges with convincing the IT department to implement your SEO-related changes. The traditional approach is for an SEO to make a very specific request to IT, then IT meets, discusses it and rejects it for various reasons. Then the SEO grumbles in frustration.
In today's SearchDay, "IT Roadblocks? Try Some In-house SEO Training," Jessica Bowman outlines a better plan: in-house SEO training for IT staff. By equipping IT with SEO knowledge, they can truly understand the problems that search engines face with your site, and then come up with their own solutions that are technically feasible (and they are willing to implement).
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!