SEOWork With Your IT Staff, Not Against Them

Work With Your IT Staff, Not Against Them

If you’re like most in-house or agency SEOs, you’ve had your share of challenges with convincing the IT department to implement your SEO-related changes. The traditional approach is for an SEO to make a very specific request to IT, then IT meets, discusses it and rejects it for various reasons. Then the SEO grumbles in frustration.

In today’s SearchDay, “IT Roadblocks? Try Some In-house SEO Training,” Jessica Bowman outlines a better plan: in-house SEO training for IT staff. By equipping IT with SEO knowledge, they can truly understand the problems that search engines face with your site, and then come up with their own solutions that are technically feasible (and they are willing to implement).

Resources

The 2023 B2B Superpowers Index
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The 2023 B2B Superpowers Index

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Data Analytics in Marketing
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Data Analytics in Marketing

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The Third-Party Data Deprecation Playbook
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The Third-Party Data Deprecation Playbook

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Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

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