Savvy big brand marketers know that the junction of social media and e-commerce, or "Socialommerce," is the next big thing. But many are wary, and want to sit back and see how it plays out. In today's Building Brand Equity column, "Don't Be Afraid of Social Media -- Your Customers Aren't," Erik Qualman explains that while waiting is a good idea, waiting too long is not.
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SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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