Savvy big brand marketers know that the junction of social media and e-commerce, or "Socialommerce," is the next big thing. But many are wary, and want to sit back and see how it plays out. In today's Building Brand Equity column, "Don't Be Afraid of Social Media -- Your Customers Aren't," Erik Qualman explains that while waiting is a good idea, waiting too long is not.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!