Both people and search engines place more value on information that cites multiple sources. By refusing to link to other sites you are harming your site's relevance and ability to gain links. In today's Link Building column, "Afraid to Link Out? Think Again," Justilien Gaspard outlines the benefits of linking out, for both humans and machines.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!