Former Citysearch CEO Briggs Ferguson has been tapped to become President of Internet/Web products and pay-for-performance advertising at Idearc. Prior to his five year stint at CitySearch (which he left a year ago), Ferguson held executive level positions at Yahoo, Launch Media, and EMI Music Group.
"I am excited about the opportunity to lead Idearc's Internet business," said Mr. Ferguson. "The local search landscape is evolving, and we can continue shaping that evolution with cutting-edge products and services and industry-leading strategies."
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
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