Online media and Internet-based search continue to grow at the expense of their offline counterparts, newspapers and magazines. Because media placement options are continuously growing, smart local marketers need to leverage this major transformation of how people consume media in some creative ways. In today's Vertical Search column, "Leveraging Traditional Media Placements in an Online World," local search expert Gregg Stewart explains that fragmenting media options will continue to force smart marketers to stitch together sales opportunities from an ever-increasing number of sources.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!