Call them standards, rules, advice, best practices, or whatever you want, but they're a necessary step in the evolution of the search industry. In today's SEM Crossfire column, "SEO Standards Signal the Maturing of Our Industry," Chris Boggs advocates a move toward creating a document outlining the majority of the methods used in SEO, and providing a risk assessment so marketers can make informed decisions.
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Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.