While some had speculated Google only made the minimum $4.6 billion reserve price to force the C block into accepting open applications, Google said that it did bid above the reserve. They also said they were winning for several days, but in the end Verizon won the C block auction.
All was not lost, however, as the FCC did agree to 2 of the 4 "open" conditions Google was pushing for. And Google is lobbying the FCC to auction off "white spaces" on the TV spectrum to make more options available for mobile users. Plus, they re-affirmed the expectation that the first Android handsets will be released later this year.
And in case you've ever thought that bidding on a high-ticket item on eBay was nerve-wracking, consider this: Google says, "Bidding took place electronically, and literally billions of dollars were at stake with every mouse click."
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!