PDFs are particularly significant in B2B marketing, which makes optimizing them for the web is an important piece of SEO strategy in that sector. Thankfully, Galen de Young of Francis Marketing has a new post on optimizing PDFs on their B2B marketing blog.
Here are the key take away points from Galen's post:
Other quick tips include:
- Build links into PDFs (and be sure to verify them!)
- Keep links to PDFs closer to the root level of the site's file structure
- Use keyword-rich anchor text to link to PDFs
- Don't do anything in a PDF that you wouldn't do in a web page
PDFs can be forgotten when developing or redesigning a web site and lost in a greater SEM strategy. But when properly optimized they can be a powerful content tool for your business.
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