Google's new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence better ROI. In today's Content Advertising column, "A Look at Demographic Bidding for AdWords," David Szetela explains why he considers it a "must try" tool for content advertisers.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.