Google's new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence better ROI. In today's Content Advertising column, "A Look at Demographic Bidding for AdWords," David Szetela explains why he considers it a "must try" tool for content advertisers.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!