In a world where more Web transactions require multiple site visits, a measurement of satisfaction can tell you the likelihood of a visitor coming back to your site when they're ready to buy. In today's Web Analytics and ROI column, "How to Measure Customer Satisfaction with Web Analytics," Eric Enge looks at a new survey tool that allows you to measure customer satisfaction.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.