In a world where more Web transactions require multiple site visits, a measurement of satisfaction can tell you the likelihood of a visitor coming back to your site when they're ready to buy. In today's Web Analytics and ROI column, "How to Measure Customer Satisfaction with Web Analytics," Eric Enge looks at a new survey tool that allows you to measure customer satisfaction.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!