While the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete. Levy says that agencies are the ones who develop the creative, something that companies like Google, Microsoft and Yahoo do not provide.
Agencies do need to gain a better understanding of new media in order to develop better creatives for channels such as video games and cell phones, according to Levy. Publicis may be well on its way to doing just that, having acquired digital agency Digitas Inc for $1.3 billion last year.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!