While many newspapers struggle to adapt to the web, USA Today is proving that they are one of the ones who get it. Today, the McLean, VA-based newspaper announced a new message-based application that allows users to receive IM updates of stories that interest them.
Initially available on AIM, all users have to do is add "USA TODAY" as a buddy and insert keywords into the dialogue box to receive messages about stories related to those keywords. The message will contain a brief summary with a link to the article. The application was developed by InfiniteAgent, a provider of instant messaging and SMS logging services.
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Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!