First of all, a tip of the cap to Drew Kerr over at Four Corners Communications for emailing me about a new post by Mark Glaser on the MediaShift weblog at PBS, which is entitled, "The Social Press Release: Multimedia, Two-Way, Direct to the Public."
Mark interviews Laura Sturaitis, senior vice president of media services & product strategy for Business Wire, Andy Beal, a marketing consultant who writes the Marketing Pilgrim blog, and others about the evolution of press releases.
Mark also includes links to a number of articles on the topic, including: Is the Social Media Press Release a Meatball Sundae? and The 100th Birthday of the Press Release at Search Engine Watch at Search Engine Watch.
Mark's post is a fair portrait of the social press release -- warts and all.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!