SEO News
Search

Digging deeper into the social press release

jarboe-greg
by , Comments

First of all, a tip of the cap to Drew Kerr over at Four Corners Communications for emailing me about a new post by Mark Glaser on the MediaShift weblog at PBS, which is entitled, "The Social Press Release: Multimedia, Two-Way, Direct to the Public."

Mark interviews Laura Sturaitis, senior vice president of media services & product strategy for Business Wire, Andy Beal, a marketing consultant who writes the Marketing Pilgrim blog, and others about the evolution of press releases.

Mark also includes links to a number of articles on the topic, including: Is the Social Media Press Release a Meatball Sundae? and The 100th Birthday of the Press Release at Search Engine Watch at Search Engine Watch.

Mark's post is a fair portrait of the social press release -- warts and all.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus