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As Wifi expands, local and mobile search continue to emerge

johnson-nathania
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Lately, there have been a swarm of announcements regarding Wifi coming to some previously unconnected spots. Jet Blue is testing limited wifi on one of its planes. California has installed Wifi in several of its state parks. And major metropolitan areas are adding Wifi to their transit systems. So what does this mean for Search Engine Marketers? A focus on local and mobile search.

Imagine this. A family has gone camping at a California State Park, but they didn't pack enough food or they need additional supplies. Will your business come up in the search results?
Recently, Google released information that the average search query had increased from three to four words. It's quite possible that the fourth word turns a general search into a local one by adding a city, state or other location.

With so much attention given to universal search, personalization and social media these days, it might be easy to overlook local and mobile. But the expansion of Wifi is just further proof that SEO and paid search campaigns need the care of a constant gardener.

Related reading:
Mobile Local Search: A Perfect Storm
Marchex Shows How to Cash In on Local Search
The 411 on Local Search Data for Business
Mobile Search Fortune Seekers


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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