SEO News

Verizon Chooses AOL's Platform-A for Online, Mobile Web Advertising

by , Comments

Verizon has chosen AOL's Platform-A for its online and mobile advertising inventory. Platform-A will account for all of Verizon's online inventory and a majority of their mobile web ad inventory. Additionally, Platform-A has exclusive rights to guaranteed placement within the Verizon network. Other partners will sell on a blind-network basis.

Third Screen Media, Platform-A's mobile ad serving platform, will manage sales of Verizon's mobile web advertising. The platform offers geographic, demographic and content targeting through display and sponsorship opportunities.

“We're pleased to have the opportunity to work with a great partner like Verizon to manage and monetize their online and mobile advertising inventory,” said Lynda Clarizio, president of Platform-A. “More wireless customers choose the Verizon brand than any other, and Verizon has the fastest-growing fiber optic Internet service in the country, and we look forward to helping marketers reach the right people in engaging and measurable ways.”

Related Reading:
AOL Adds Quigo to Platform A
Do Not Track List? AOL Letting Users Opt Out of Tracking
AOL to Distribute Citysearch Content, Ads
AOL Buys Social Network Bebo for $850M

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus