The online advertising industry hasn't been immune to recession fears, and online advertising will probably suffer if there is a recession. But search will likely be the last place from which marketers pull their ad dollars. In today's SearchDay, "Is Search Recession-Proof?" Reprise Media's Joshua Stylman explains why: paid search is accountable, efficient, and built on a cost-controlled model, making it the most recession-proof medium in the ad world.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!