The online advertising industry hasn't been immune to recession fears, and online advertising will probably suffer if there is a recession. But search will likely be the last place from which marketers pull their ad dollars. In today's SearchDay, "Is Search Recession-Proof?" Reprise Media's Joshua Stylman explains why: paid search is accountable, efficient, and built on a cost-controlled model, making it the most recession-proof medium in the ad world.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.