SEO News
johnson-nathania

SearchIgnite Releases Q1 Search Marketing Data

by , Comments

SearchIgnite has released search marketing spend data for Q1 2008 and the news is good for Yahoo, and so-so for Google and Microsoft. Year-over-year, same advertiser spending was up across all engines by 28.5%, but a slowdown in March spending growth is raising concerns for Q2.

Yahoo demonstrated the largest gain with a 57.6% increase in search marketing spend from last Q1. However, since Q1 2007 was a rough one for Yahoo, due to Panama's delay, those numbers should be examined with caution.

Breaking it down by month, Yahoo saw a 79.2% gain in January, 37.3% gain in February, and 43.9% increase in March.

In quarter-over-quarter numbers, Yahoo's share of the market grew from 19.6% to 24.2%, while Google dropped from 74.5% to 70.4% and Microsoft dropped from 5.9% to 5.45%.

SearchIgnite tracked over 22 billion impressions and 391 million clicks on Yahoo, Google, and MSN from January 1, 2006 through March 31, 2008 across more than 500 marketers, all of whom are clients of SearchIgnite directly or via its sister company 360i.

Related Reading:
Even for Google, Conversions Matter More Than Clicks
Is Google's Price Drop A Reflection Of Recent Media Coverage
Search Spend Seems Healthy Despite Slowing Economy


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus