Hitwise is reporting data showing that search and social media are virtually equal when it comes to the share of referrals to online video.
In the week ending April 12, 2008, the share of search referrals were up 35% year-over-year, while the share of social media referrals was down by 20%.
Within search referrals, Google's share increased by 44% and Yahoo's increased by 13%. Within social media referrals, the share of MySpace.com referrals declined by 25%.
Still, online videos are gaining in popularity. comScore is reporting that over 10.8 billion online videos were viewed in the month of February alone, up 3% from January and 66% from February 2007. And Hitwise adds context with reporting that viewers spent an average of 16 minutes and 12 seconds watching online videos last week, up from 15 minutes and 14 minutes year-over-year.
YouTube Videos Now Part of Google Maps Search Mix
The Video Search Revolution will be Contextualized
Universal Pictures: Optimizing Video for Search
Spot Runner Buys Weblistic: Local Search on Video Steroids
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!