Hitwise is reporting data showing that search and social media are virtually equal when it comes to the share of referrals to online video.
In the week ending April 12, 2008, the share of search referrals were up 35% year-over-year, while the share of social media referrals was down by 20%.
Within search referrals, Google's share increased by 44% and Yahoo's increased by 13%. Within social media referrals, the share of MySpace.com referrals declined by 25%.
Still, online videos are gaining in popularity. comScore is reporting that over 10.8 billion online videos were viewed in the month of February alone, up 3% from January and 66% from February 2007. And Hitwise adds context with reporting that viewers spent an average of 16 minutes and 12 seconds watching online videos last week, up from 15 minutes and 14 minutes year-over-year.
YouTube Videos Now Part of Google Maps Search Mix
The Video Search Revolution will be Contextualized
Universal Pictures: Optimizing Video for Search
Spot Runner Buys Weblistic: Local Search on Video Steroids
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!