Reprise Media Partner Joshua Stylman wrote a piece about search advertising and the impending recession detailing how search should be the last advertising method to have spend cut backs. Add the fact that search is more measurable and it seems the obvious way things should develop.
In another article looking at the situation, Search Mojo warns to watch out for the newbie search marketers that could increase bid amounts with overly aggressive minimum bids.
This could be a very real problem and I will definitely be using some of their tips to counter the situation.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.