Microsoft has acquired Seattle-based travel search site Farecast for an estimated $115 million, according to published reports. Both parties are remaining largely mum on the matter, which resolved April 9.
Farecast uses predictive technology to offer its users comprehensive results on hotels and airfare prices. It also uses historical data to let searchers know if they're really getting a deal.
All 27 of Farecast's employees will become Microsoft employees as a result of the acquisition.
What Matters Most to Travel Search Marketers in 2008?
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!