Microsoft has acquired Seattle-based travel search site Farecast for an estimated $115 million, according to published reports. Both parties are remaining largely mum on the matter, which resolved April 9.
Farecast uses predictive technology to offer its users comprehensive results on hotels and airfare prices. It also uses historical data to let searchers know if they're really getting a deal.
All 27 of Farecast's employees will become Microsoft employees as a result of the acquisition.
What Matters Most to Travel Search Marketers in 2008?
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!