Microsoft has acquired Seattle-based travel search site Farecast for an estimated $115 million, according to published reports. Both parties are remaining largely mum on the matter, which resolved April 9.
Farecast uses predictive technology to offer its users comprehensive results on hotels and airfare prices. It also uses historical data to let searchers know if they're really getting a deal.
All 27 of Farecast's employees will become Microsoft employees as a result of the acquisition.
What Matters Most to Travel Search Marketers in 2008?
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!