In an effort to catch Baidu, the dominate search engine in China, Google has plans to add 200 employees to the 600 it already has dedicated to efforts in the world's largest country. Some estimates have Baidu as enjoying a 62% market share there, comparable to the share Google has in the United States.
Google will also increase its ad spend on promoting Google Maps and Gmail, as well as boost the online advertising revenues. The advertisements will appear on Chinese web sites and hopes to develop profit-sharing partnerships with Chinese web sites similar to the partnership it has with Sina.com.
Baidu Sets Out to Conquer Japan
China Antimonopoly Law Could Derail Microsoft/Yahoo Deal, Google
YouKu.com: Online Video-Sharing Strong in China
Microsoft Using Baidu PPC Ads. Does Google Know?
Baidu Wins Copyright Case Against Music Companies
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!