In an effort to catch Baidu, the dominate search engine in China, Google has plans to add 200 employees to the 600 it already has dedicated to efforts in the world's largest country. Some estimates have Baidu as enjoying a 62% market share there, comparable to the share Google has in the United States.
Google will also increase its ad spend on promoting Google Maps and Gmail, as well as boost the online advertising revenues. The advertisements will appear on Chinese web sites and hopes to develop profit-sharing partnerships with Chinese web sites similar to the partnership it has with Sina.com.
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Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!