Last week, we reported the launch of Ecocho, a custom search engine that promises to plant up to 2 trees for every 1,000 searches. Users could choose to search either Yahoo or Google in their quest to help the planet.
But just one day after Earth Day, word has come that Google isn't so cool with Ecocho's modus operandi. It seems the mission of the green-minded site doesn't jibe with Google's Adsense policy, which prohibits the compensation of third parties through the promise of performed searches.
Searchers can still embark on “green” searches using Yahoo via Ecocho, and now there's even a “black version,” meaning it displays a dark background (and not a niche search site for African-Americans), which some think uses less energy.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!