Only one image ad per mobile page will be displayed. Google says the ads will be great for branding and have shown solid clickthrough rates.
Google assured mobile users that the ads will be relevant and unobtrusive. Contextual targeting will be used to place the ads and they hope that only one ad per page will be acceptable to mobile web surfers.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!