Only one image ad per mobile page will be displayed. Google says the ads will be great for branding and have shown solid clickthrough rates.
Google assured mobile users that the ads will be relevant and unobtrusive. Contextual targeting will be used to place the ads and they hope that only one ad per page will be acceptable to mobile web surfers.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!