Google has announced the addition of images to their mobile ad service. They compare the ads to a smaller version of desktop web pages. The ads run on the mobile content network.
Only one image ad per mobile page will be displayed. Google says the ads will be great for branding and have shown solid clickthrough rates.
Google assured mobile users that the ads will be relevant and unobtrusive. Contextual targeting will be used to place the ads and they hope that only one ad per page will be acceptable to mobile web surfers.
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