Only one image ad per mobile page will be displayed. Google says the ads will be great for branding and have shown solid clickthrough rates.
Google assured mobile users that the ads will be relevant and unobtrusive. Contextual targeting will be used to place the ads and they hope that only one ad per page will be acceptable to mobile web surfers.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!