Only one image ad per mobile page will be displayed. Google says the ads will be great for branding and have shown solid clickthrough rates.
Google assured mobile users that the ads will be relevant and unobtrusive. Contextual targeting will be used to place the ads and they hope that only one ad per page will be acceptable to mobile web surfers.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.