After reporting great success with the test of Google Adwords, Yahoo's test continues. But that's making a few people in Washington just a little bit nervous. It seems the Justice Department is checking into the all-too convenient relationship to see if there's any antitrust violations going on.
The test is slated to run just two weeks and was reported to the Justice Department in advance, according to Reuters. The first week brought great results, according to Yahoo. Though, the timing of the announcement is surely mangled up in the whole Microsoft-unsolicited-bid fiasco. With the test ending at around the same time as Microsoft's ultimatum, it's no wonder we heard about the success early.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!