IndustryYahoo’s Adwords Test Continues, Raises Justice Dept’s Eyebrows

Yahoo's Adwords Test Continues, Raises Justice Dept's Eyebrows

After reporting great success with the test of Google Adwords, Yahoo’s test continues. But that’s making a few people in Washington just a little bit nervous. It seems the Justice Department is checking into the all-too convenient relationship to see if there’s any antitrust violations going on.

The test is slated to run just two weeks and was reported to the Justice Department in advance, according to Reuters. The first week brought great results, according to Yahoo. Though, the timing of the announcement is surely mangled up in the whole Microsoft-unsolicited-bid fiasco. With the test ending at around the same time as Microsoft’s ultimatum, it’s no wonder we heard about the success early.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y