While video content continues to skyrocket, people still don't rely on video search. Over half of people, in a recent ClipBlast! survey, said they find videos through their own exploration (53%) or recommendations from others (52%).
However, a sizeable amount (40%) searched for specific videos. What's surprising are the differences based on sex, as 45% of males searched while 35% of females did so.
There was a racial divide reported too: nearly 60% of non-Whites and 35% of Whites reported search activity. It's hard to say why there's such a spread, even accounting for survey size.
Bucking the tide, the youngest adults didn't search videos the most. Some 66% of 25-34 year-olds searched more, as compared with 48% for 18-24; 39% for 35-44; and 28% for 45-54 year-olds.
Other forms of video findability were lower, including 18% following online recommendations from people they didn't know; 10% via unsolicited email; and 9% via email or RSS feeds.
For now, browsing and sharing are still more important than searching videos. As new and better approaches emerge, perhaps these behaviors will shift.
Survey Details: Synovate conducted this research for ClipBlast! between March 3-5, and reached 1,000 adults through their national online panel.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!