Successful placement-targeted content campaigns depend on showing your ads on all the right sites. In today's Content Advertising column, "Killer Site Targeting: PPC Content Scrape & Bake Tools," David Szetela outlines a new tool and methodology for finding the right destinations for your ads.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.