Seattle is the place to be for Drilling Down on Local Marketplaces this week (April 30 - May 2). For the first time, The Kelsey Group will provide a deep dive into how local search and local media buys will impact political campaigns.
ClickZ Campaign '08 editor Kate Kaye (just promoted to ClickZ senior editor), will speak on two panels during the Kelsey Drilling Down Local conference.
Kate's going to discuss why Buckeye and Lone Star news sites scored big. Of the three main primary contenders, she also found Senator Barack Obama's campaign has done the most local online advertising, some of it especially innovative. A more compelling local Web effort involved big multimedia ad buys on local news homepages.
Obama is also leading the pack in innovation with expandable video billboard ads.
A few savvy congressional candidates have started to place online ads for this year's election. You'll also learn why the majority of congressional, statewide and local candidates lag far behind presidential campaigns when it comes to even considering advertising online.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!