A redirect audit looks at the server redirects that are happening on your site, and which sites are sending visitors to links on your site that are being redirected. It also looks at 404 errors (file not found), as well as other server status codes appearing in your site's log files. In today's Organic Search Engine Optimization column, "Conducting a Redirect Audit on Your Web Site," Mark Jackson shows you how a redirect audit can take care of many issues that search engines might be having with your Web site, and may help you recover visitors you may be losing due to technical issues.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!