Douglas Quenqua at ClickZ looked into a recent study by Borrell Associates that says spending on online promotions could triple in the next five years. Last year, a whopping $8 billion was spent on promotions.
For now, national companies are the ones accounting for most of the promotional spend. But local companies may want to take notice. Since the spend is expected to increase so dramatically, while display advertising is expected to decline, then something must be working in this arena. And that's no big surprise as contests, coupons and giveaways are great methods for lead generation.
Online Advertising Shifting from Branding to Direct Response
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!